São Paulo City - Brazil's Heart, Hope, and Pride

Nobody could have expected, over 460 years ago, that the tiny remote village named “São Paulo do Piratininga” founded at the margins of Tiete river in the newly establish Portuguese colony in South America was destined to become the greatest, most important indisputable metropolis of the entire region. Yet, in 1711, São Paulo officially became a city, which, in the 19th century, experienced a flourishing economic prosperity, brought about through coffee exports, culminated with the eventual development of a major industrial center by the middle of the 20th, when it bypassed Rio de Janeiro as Brazil’s largest, wealthiest and most diverse metropolis, thereby exploding into not only the quintessential center of the nation’s culture and overall development, but also the Financial capital of Latin America.

Regardless of the nature of the individuals who were enticed to this amazing metropolis - migrants or tourists, workers or students – or their reasons for migrating to its heart, the wonderful city of São Paulo was molded by their dreams in such a fashion as to represent today the shining pride of Brazil’s achievements and expectations for its great future.